YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. Consumers are looking towards video rather than text-driven blog posts to answer their questions and entertain them.
Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to, and then communicating with them in a personalized manner that works to establish, and then build a real relationship with that person.
When compared to social networking platforms like Facebook and Twitter, it’s easy to look at Instagram like a newcomer. However, when you study the trends and look at the numbers, it’s pretty clear that Instagram is a great place to invest your lead generation efforts. It has a wide reach and is exponentially more engaging than the aforementioned platform.
Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional model of product …
The most entrepreneurs, freelancers and startup owners are smart, skilled and motivated people. Most have at least heard of content marketing. And many are intrigued by its potential to build a vital connection to their audience that can drive sales.
Images and videos are the most direct, cost effective and simple way to engage an audience. Statistics show that adding an image to a Facebook post results in 2.3 times more engagement. Furthermore, as many as 74 percent of marketers use visual content in their social media marketing.
The most effective call-to-action techniques use basic psychology. You can use some of these psychology methods in your calls to action to turn visitors into repeat customers.
E-commerce companies were on the ball for the last several years, creating quality content that organically drove conversions with disruptive ideas.
Our timelines on social media are flooded with different marketing campaigns on a regular basis. The majority of this content is from brands that fall into a certain category, creating a myth that social media marketing is selective.
Here’s a list of the skills that employers seek when hiring Marketing majors. Skills vary by job. Highlight the skills you acquired during your studies, internships and jobs held during college in your cover letters, resume and job applications.