Fonts convey different meanings, and if you pick the wrong one you could find yourself either dismissed for a potential job opportunity, or worse, laughed at by everyone in the office before they throw your résumé in the trash.
A 5 second test involves showing users the interface of software application or a website for 5 seconds. The participant then has to recall what they saw on the page. This is a great method to see whether the key visuals, or calls to actions have been correct impact.
Jobs biographer Walter Isaacson didn’t know it when he first met the legendary Apple co-founder, but he soon learned that Jobs preferred to have serious conversations on long walks.