Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage the current and potential consumer.
Facebook Introduces An Analytics App for iOS and Android
Facebook has introduced its first-ever Facebook Analytics app for measuring the performance of business pages.
Integrating Facebook and SEO Strategy
Facebook marketing and advertising have a lot to learn from SEO, and vice versa. When integrated, Facebook and SEO strategies can be a powerful combination, though it might not be obvious at first glance. Here are some tips for synergizing Facebook and SEO to create more powerful results for your IMC campaigns.
5 POINTS THAT COULD MAKE OR BREAK YOUR WEBSITE
Not keeping track of your website’s metrics, or doing it but not taking action based on what you find, is more or less equal to walking around in pitch darkness hoping to somehow reach your …
11 Successful Facebook Marketing Approaches You Need to know to Boost your Business
Over 1.7 billion human beings now use Facebook. Let that be taken in. That makes Facebook the most used social community in the international by 1.2 billion. For social media entrepreneurs, extra customers imply more …
5 ways to stand out on YouTube
YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. Consumers are looking towards video rather than text-driven blog posts to answer their questions and entertain them.
Boosting In-Store Traffic With Local Search Tactics
Executives are quick to blame online shopping for hurting bricks-and-mortar profits. What they don’t realize is more than most fashion consumers still value the in-store experience, and brands can easily capitalize on that with the easiest marketing fix …
How To Drive Massive Leads By Automating Your LinkedIn Strategy
LinkedIn is one of the largest social media networks in the world, but increasingly marketers are making the mistake of overlooking what the platform has to offer. LinkedIn isn’t just about creating a great profile to boost your attractiveness to …
7 Ways to Get More People to Trust Your Content
Google the terms “how to,” “what is” or even “social media marketing,” and watch as your screen is flooded with lists and anecdotes from a variety of sources. While not all of this content is bad, it’s hard to know how much of it to trust.
7 Strategies for Effective Influencer Marketing
Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to, and then communicating with them in a personalized manner that works to establish, and then build a real relationship with that person.