Google Ads is an online advertising platform developed by Google, allowing businesses to display ads on various Google services, partner websites, and mobile apps. It operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads.

Advertisers bid on specific keywords relevant to their products or services. When a user searches for those keywords, Google's algorithm determines which ads to display based on factors like bid amount, ad quality, and relevance. The ad is then shown on the search results page or other relevant Google platforms.

Google Ads offers various ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads. Each format serves a different purpose and is suitable for specific advertising goals.

he cost of Google Ads depends on various factors, including your bid amount, ad quality, and competitiveness of keywords. Google allows advertisers to set a daily budget, controlling how much they are willing to spend on their campaigns.

Yes, Google Ads provides advanced targeting options. You can target audiences based on keywords, demographics, interests, locations, and even previous website visitors (remarketing). This allows you to reach the right audience with your ads.

Google Ads provides detailed performance metrics, such as clicks, impressions, click-through rates (CTR), conversion rates, and cost-per-click (CPC). You can access these metrics in your Google Ads account's dashboard or through integrated analytics tools.

Yes, you can use placement targeting to choose specific websites or apps where you want your display ads to appear. You can also use exclusion settings to prevent your ads from showing on specific websites or categories.

Google Ads can significantly benefit your business by increasing online visibility, driving relevant traffic to your website, generating leads, boosting sales, and increasing brand awareness. It is a powerful tool to reach potential customers actively searching for products or services similar to yours.

Yes, Google Ads allows you to set a daily budget, enabling you to control your spending. Even with a limited budget, you can optimize your campaigns for better performance and focus on high-converting keywords.