Here’s a list of the skills that employers seek when hiring Marketing majors. Skills vary by job. Highlight the skills you acquired during your studies, internships and jobs held during college in your cover letters, resume and job applications.
Marketing Major Skills
A – C
- Accepting Constructive Criticism About Campaigns
- Analytical
- Analyzing Consumer Demographics and Preferences
- Applying Principle of Differentiation to Marketing Plans
- Applying Principle of Segmentation to Marketing Cases
- Applying Strategies for Targeting to Marketing Projects
- Attention to Detail
- Brainstorming Themes for Advertisements
- Calculating Appropriate Retail Pricing For Products
- Competitive Analysis
- Composing Direct Marketing Communications
- Conducting Market Research
- Conducting Media Research
- Conducting SWOT Analyses
- Creating Messages to Position Products and Services in the Minds of Consumers
- Creativity
- Critical Thinking
- Customer Service
D – M
- Delegating Tasks
- Developing Consumer Surveys
- Developing Rapport with Clients
- Devising Marketing Plans
- Evaluating the Effectiveness of Advertising Campaigns
- Evaluating the Validity of Research
- Event Planning
- Facilitating Focus Groups
- Interviewing
- Leadership
- Leading Group Discussion
- Microsoft Excel
- Microsoft Word
- Motivating Group Members
- Multitasking
N – Q
- Networking
- Note Taking
- Organizational
- Persistence
- Persuasive
- Pitching Marketing Plans to Groups
- PowerPoint
- Presentation
- Promoting Events
- Proposing New Products and Services
- Providing Constructive Feedback
S – Z
- Sales
- Social Media Marketing
- Solving Marketing Problems Using Qualitative Analysis
- Solving Marketing Problems Using Quantitative Analysis
- Statistical Analysis
- Stress Management
- Structuring Focus Groups
- Teamwork
- Test Marketing
- Test Taking
- Time Management
- Verbal Communication
- Writing Advertising Copy
- Writing Executive Summaries
- Writing Press Releases
- Writing Research Papers
