The rebranding process can be a more arduous process than you would expect, and many would argue that it is a harder journey than the initial branding process.
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage the current and potential consumer.
Before doing any action, let’s cut right to the chase: why do you need branding? Most importantly, do you need branding at all?
Facebook has introduced its first-ever Facebook Analytics app for measuring the performance of business pages.
Facebook marketing and advertising have a lot to learn from SEO, and vice versa. When integrated, Facebook and SEO strategies can be a powerful combination, though it might not be obvious at first glance. Here are some tips for synergizing Facebook and SEO to create more powerful results for your IMC campaigns.
Not keeping track of your website’s metrics, or doing it but not taking action based on what you find, is more or less equal to walking around in pitch darkness hoping to somehow reach your …
Over 1.7 billion human beings now use Facebook. Let that be taken in. That makes Facebook the most used social community in the international by 1.2 billion. For social media entrepreneurs, extra customers imply more …
YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. Consumers are looking towards video rather than text-driven blog posts to answer their questions and entertain them.
Whether you want to grow your brand or keep it more successful, your main goal would always be to know the number of people’s attention your brand got and how well has your brand grown.
Executives are quick to blame online shopping for hurting bricks-and-mortar profits. What they don’t realize is more than most fashion consumers still value the in-store experience, and brands can easily capitalize on that with the easiest marketing fix …