YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. Consumers are looking towards video rather than text-driven blog posts to answer their questions and entertain them.
Whether you want to grow your brand or keep it more successful, your main goal would always be to know the number of people’s attention your brand got and how well has your brand grown.
Executives are quick to blame online shopping for hurting bricks-and-mortar profits. What they don’t realize is more than most fashion consumers still value the in-store experience, and brands can easily capitalize on that with the easiest marketing fix …
LinkedIn is one of the largest social media networks in the world, but increasingly marketers are making the mistake of overlooking what the platform has to offer. LinkedIn isn’t just about creating a great profile to boost your attractiveness to …
Fonts convey different meanings, and if you pick the wrong one you could find yourself either dismissed for a potential job opportunity, or worse, laughed at by everyone in the office before they throw your résumé in the trash.
Google the terms “how to,” “what is” or even “social media marketing,” and watch as your screen is flooded with lists and anecdotes from a variety of sources. While not all of this content is bad, it’s hard to know how much of it to trust.
Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to, and then communicating with them in a personalized manner that works to establish, and then build a real relationship with that person.
When compared to social networking platforms like Facebook and Twitter, it’s easy to look at Instagram like a newcomer. However, when you study the trends and look at the numbers, it’s pretty clear that Instagram is a great place to invest your lead generation efforts. It has a wide reach and is exponentially more engaging than the aforementioned platform.
Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional model of product …
The most entrepreneurs, freelancers and startup owners are smart, skilled and motivated people. Most have at least heard of content marketing. And many are intrigued by its potential to build a vital connection to their audience that can drive sales.