Google the terms “how to,” “what is” or even “social media marketing,” and watch as your screen is flooded with lists and anecdotes from a variety of sources. While not all of this content is bad, it’s hard to know how much of it to trust.
Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to, and then communicating with them in a personalized manner that works to establish, and then build a real relationship with that person.
When compared to social networking platforms like Facebook and Twitter, it’s easy to look at Instagram like a newcomer. However, when you study the trends and look at the numbers, it’s pretty clear that Instagram is a great place to invest your lead generation efforts. It has a wide reach and is exponentially more engaging than the aforementioned platform.
Beyond blog posts and social media updates, there are new ways for your business to be showcase itself in front of an audience. Many brands are steering away from a more traditional model of product …
The most entrepreneurs, freelancers and startup owners are smart, skilled and motivated people. Most have at least heard of content marketing. And many are intrigued by its potential to build a vital connection to their audience that can drive sales.
Google has changed a lot over the past 17 years — from the range of our products to the evolution of their look and feel. And today we’re changing things up once again…
It has never been harder to design a good visual identity. Brands live on dozens of platforms, so they have to look as good on a billboard as they do on a phone screen. Armchair critics emboldened by the ease of the web attack change no matter how necessary, skewing clients toward less ambitious work.
It‘s that time again. Facebook FB -0.13% is changing its News Feed algorithm, and online publishers and ad companies are trying to figure out who’s in the crosshairs this time around.
When we think of Albert Einstein, we inevitably conjure up images of the icon rather than the man. We see Einstein with his wild hair and his tongue sticking out or Einstein as a playful old man, riding a bicycle. We remember his cheerful confidence and his easy comfort with his own genius. He wasn’t always that way.