As big data becomes a more significant part of the conversation around advertising, many in the industry have voiced concern that it will come at the sacrifice of amazing creative. But what we’re all learning is that data can unlock the full potential of creative.
A 5 second test involves showing users the interface of software application or a website for 5 seconds. The participant then has to recall what they saw on the page. This is a great method to see whether the key visuals, or calls to actions have been correct impact.
E-commerce companies were on the ball for the last several years, creating quality content that organically drove conversions with disruptive ideas.
Jobs biographer Walter Isaacson didn’t know it when he first met the legendary Apple co-founder, but he soon learned that Jobs preferred to have serious conversations on long walks.
In some respects, branding is always an aspect of any type of marketing you do, including performance marketing. However, strictly speaking, branded marketing has more specific goals that are at another stage entirely from performance …
Our timelines on social media are flooded with different marketing campaigns on a regular basis. The majority of this content is from brands that fall into a certain category, creating a myth that social media marketing is selective.
Building an exceptional brand is one of the most critical parts of building a successful business. Having a respected brand makes customer acquisition and retention easier, allows you to charge a premium for your product or service, helps recruiting, provides better access to capital, and increases your market cap.
Here’s a list of the skills that employers seek when hiring Marketing majors. Skills vary by job. Highlight the skills you acquired during your studies, internships and jobs held during college in your cover letters, resume and job applications.