Building an exceptional brand is one of the most critical parts of building a successful business. Having a respected brand makes customer acquisition and retention easier, allows you to charge a premium for your product or service, helps recruiting, provides better access to capital, and increases your market cap.
Here’s a list of the skills that employers seek when hiring Marketing majors. Skills vary by job. Highlight the skills you acquired during your studies, internships and jobs held during college in your cover letters, resume and job applications.