Google the terms “how to,” “what is” or even “social media marketing,” and watch as your screen is flooded with lists and anecdotes from a variety of sources. While not all of this content is bad, it’s hard to know how much of it to trust.
When compared to social networking platforms like Facebook and Twitter, it’s easy to look at Instagram like a newcomer. However, when you study the trends and look at the numbers, it’s pretty clear that Instagram is a great place to invest your lead generation efforts. It has a wide reach and is exponentially more engaging than the aforementioned platform.