Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to engage the current and potential consumer.
YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. Consumers are looking towards video rather than text-driven blog posts to answer their questions and entertain them.
Google the terms “how to,” “what is” or even “social media marketing,” and watch as your screen is flooded with lists and anecdotes from a variety of sources. While not all of this content is bad, it’s hard to know how much of it to trust.
Being authentic in your influencer marketing efforts means investing the time to learn as much as you can about each influencer you want to reach out to, and then communicating with them in a personalized manner that works to establish, and then build a real relationship with that person.
When compared to social networking platforms like Facebook and Twitter, it’s easy to look at Instagram like a newcomer. However, when you study the trends and look at the numbers, it’s pretty clear that Instagram is a great place to invest your lead generation efforts. It has a wide reach and is exponentially more engaging than the aforementioned platform.
The most entrepreneurs, freelancers and startup owners are smart, skilled and motivated people. Most have at least heard of content marketing. And many are intrigued by its potential to build a vital connection to their audience that can drive sales.
E-commerce companies were on the ball for the last several years, creating quality content that organically drove conversions with disruptive ideas.
Here’s a list of the skills that employers seek when hiring Marketing majors. Skills vary by job. Highlight the skills you acquired during your studies, internships and jobs held during college in your cover letters, resume and job applications.