The rebranding process can be a more arduous process than you would expect, and many would argue that it is a harder journey than the initial branding process.
Before doing any action, let’s cut right to the chase: why do you need branding? Most importantly, do you need branding at all?
Whether you want to grow your brand or keep it more successful, your main goal would always be to know the number of people’s attention your brand got and how well has your brand grown.
It has never been harder to design a good visual identity. Brands live on dozens of platforms, so they have to look as good on a billboard as they do on a phone screen. Armchair critics emboldened by the ease of the web attack change no matter how necessary, skewing clients toward less ambitious work.
There are plenty of words online about how big data will change every facet of our lives, and a substantial chunk of those words are devoted towards how big data will affect advertising. But instead of haphazardly leaping on the change bandwagon, advertisers need to sit down and understand what big data has changed and yet what still remains the same.
In some respects, branding is always an aspect of any type of marketing you do, including performance marketing. However, strictly speaking, branded marketing has more specific goals that are at another stage entirely from performance …
Building an exceptional brand is one of the most critical parts of building a successful business. Having a respected brand makes customer acquisition and retention easier, allows you to charge a premium for your product or service, helps recruiting, provides better access to capital, and increases your market cap.